Royce Chwin

President | Destination Vancouver

Prior to joining Destination Vancouver, Royce was President & CEO of Travel Alberta, an award-winning Provincial Crown Corporation responsible for the development and promotion of Alberta, Canada as a premier tourism destination.

As Executive Director, Global Brand Integration at the Canadian Tourism Commission, Canada's national tourism marketing agency, he led the Commission's international brand and creative strategy. A career highlight was bringing the 'Canada. Keep Exploring' brand to life for millions of viewers of the successful Vancouver 2010 Olympic and Paralympic Winter Games.

Royce spent the previous 20 years in the retail and hospitality industries in management and leadership positions leading and executing many aspects of business strategy and operations.