Rafaela Gontijo built NUU in her home kitchen. She is now on a mission to redesign how a food company grows, placing cassava, a native South American root, at the center of the business. Her thesis is simple: a company can grow at venture pace without breaking the land, the people, or the founder behind it. NUU is the test. If it works, NUU becomes a playbook for millions of consumer businesses that want to scale differently. Rafaela is also the mother of twin girls and deeply connected to nature and its mysteries. That connection has shaped one of the ideas at the heart of NUU: the origin is the destination. The closer we look at where food comes from, the soil, the ingredients, the people and the communities behind it, the clearer the path forward becomes. For decades, founders were told they had to choose: scale or sustainability, ambition or balance, performance or people. Rafaela believes that choice was false. NUU exists to prove it.

NUU is building the next generation of food companies in Brazil. Its products are built on cassava, 80% of its ingredients are sourced within 40 km of its factory, and the brand is already present in 2,000 points of sale. The goal is to prove that a consumer company can scale fast while keeping manufacturing, supply chains and impact deeply connected.