Nicole Dirrigl

Nicole Dirrigl is the Marketing & Community Engagement Manager at the Biennial of the Americas, where she leads marketing, storytelling, and community engagement initiatives that bring the organization's mission and programs to life. She is passionate about helping people discover opportunities to connect, believing thoughtful storytelling and shared experiences can foster belonging and deepen connections with places, ideas, and one another.

Nicole brings a background in brand and integrated marketing, membership and engagement strategy, partnerships, and experiential programming. Her career has spanned hospitality and retail brands such as Timberland and The North Face, where she led marketing initiatives for millions of members across North America. Together, these experiences have shaped the strategic, collaborative, and audience-centered approach that guides her work today.

She is a Las Vegas native and graduate of the University of Nevada, Las Vegas, where she earned her B.S.B.A. in Marketing. Nicole now calls Colorado home with her husband. She enjoys exploring the outdoors, discovering new local spots, coffee chats, going to the movies, and finding ways to connect with her community.